Location-based mobile marketing is the future. It promises a whole sky! It stands to achieve limitless! From high conversion, to surgical targeting, or to rich consumer profiles, it’s establishing its strong foothold on this area.
But the million-dollar question is: Is it delivering its promises? As far as lots of international survey reports are taken into consideration, it is delivering.
Not surprisingly, retailers, brands and agencies are gearing up to hone their strategies with these location-based marketing approaches. To do it, they try out everything that comes before them as new and trendy- which span from geo-aware and geo-fenced ad campaigns, to hyper local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments, such as film freaks, bargain hunters, wood furniture fans, soccer moms, etc.
Location-based marketplace has an immense sway over local-mobile marketing. From determining local marketing strategies regarding geo-aware, geo-fenced, audience-based local-mobile campaigns, to data and audience building, it helps fixing location-based data and analyzing local-mobile marketing strategies.
That’s the result local mobile ad spending will goes much more higher than mobile ad spending nationally in coming days!
Here are four factors that have been the causes behind its expansion so robustly.
Location- the new-found cookie: Mobile does not support third party cookies. Third-party cookies help users travel across the ecosystem easily. As a result, straightforward tracking and data-gathering become easier. Here is where the importance of location-based mobile technology comes in. Website owners and their marketers (SEO Company and professionals) find ways to trace and track mobile audiences. Finding them out, they group them into behavioral and demographic segments for targeting and, to do all these things, they take help of algorithms.
Huge investment is pouring into location-based mobile marketing. The more this field is expanding, the more the investment is coming. Location-enabled ad spend is expected to increase to 33% more in 2017 as per a study made by Berg Insight.
Location-based information is developing the audience interest and success. Local-enabled data produces measurable results. A recent study has noted location-based ad campaigns to be much more effective than mobile industry. Its average click-through-rate (CTR) is double. Geo-aware ads, geo-fenced ads and location data combined with audiences’ purchase intent and demographics are showing to be positive and extremely successful.
Location-based search crosses beyond Smartphones. Location-based search is no more limited to taking mere advantages of mobile phones as their technology continues to evolve. New trends show that it has already broadened conspicuously and needs to be broadened more. With respect to the online shopping, its growth has been spectacular so far and is expected to multiply in future. Smartphones and tablet users start their shopping process on their smart gadgets, which tend to begin with vertical search, or straightforward search. Studies claim that first search for a local business does usually happen on smartphones and tablets.