The travel and tourism industry is highly competitive and evolving in India, especially in popular travel destinations like Andaman. Here’s where our client, Andaman Love, a tourism company, struggled with low online bookings, even after offering exciting Andaman tour packages— a passport to paradise! Also, their low visibility on online platforms was a challenge. That’s why they turned to us to improve their online visibility and bookings as well. In this blog, we will share our approaches to driving their online bookings and the final result—a perfect testament to our success. 

Here’s How ZTS Helped Andaman Love to Increase Online Bookings

Even being one of the niche tourism companies offering competitive tourism packages to experience the natural heaven, from pristine beaches to breathtaking landscapes to picturesque marine life, Andaman Love experienced low online booking and visibility challenges that came in the way of their business growth and global audience reach. At Zebra Techies Solution (ZTS), we have an efficient team with expertise in tourism digital marketing, especially SEO services for the travel industry—a customized strategy to drive online presence and bookings for Andaman Love—well-planned and executed. Here’s how we created the game plan and achieved success:

Key Challenges

On the way to online bookings, search engine visibility, and business growth, Andaman Love faced these common challenges:

• High competition
• Low online visibility
• Limited online bookings
• Low traffic
• Lacking local SEO strategy
  
  

Our approach

We started by understanding and analyzing these key challenges Andaman Love was struggling with to create a tailored SEO strategy best to satisfy its unique needs, improve online visibility and bookings, and achieve its goals. Here’s what our strategy involves:

On-page SEO and keyword research

Our SEO experts conducted in-depth research and analysis on its most relevant high-volume keywords commonly used by potential customers who seek Andaman tours and packages, such as ‘Andaman honeymoon packages’, ‘Andaman family tours’, ‘when to visit Andaman’, etc. After identifying these keywords, we moved to our next step: On-page SEO, where we optimized title tags, meta tags, content, and alt text based on the targeted keywords we found. 

Local SEO

Andaman Love offers mainly local experiences for travelers, whether it be the diverse marine life of the Andaman Islands or the picturesque landscapes here. That’s why our experts focused on local SEO optimization to drive its online presence and bookings as well. For example:

• Improving NAP consistency 
• Google Business Profile optimization
• Improving local search rankings and customer reliability by encouraging the feedback of previously satisfied clients
  
  

Content creation

At ZTS, we believe that content is king to boost online visibility and customer engagement. That’s why we emphasized content creation and optimization for Andaman Love. Our SEO-optimized content included valuable information for travelers interested in exploring the Andaman Islands, such as blog posts on local attractions, the best places to visit, tips for planning a family trip, and many more. Besides this, our team created separate landing pages for popular tour packages for better and more specific keyword optimization. 

Link building

Next, our SEO experts implemented a white-hat link-building strategy to improve the domain authority of Andaman Love’s website, ensuring higher search engine visibility. To secure backlinks, we researched various online magazines, popular travel blogs, and tourism websites. 

Technical SEO

Finally, we improved the technical SEO of this website so the visitors stay longer on site and discover more landing pages, including:

• Fixing broken links
• Upgrading loading speed
• Mobile responsiveness

 

 

The Result

After implementing this customized SEO strategy for Andaman Love, we achieved a huge surge in online bookings and website traffic in the next seven months. Organic traffic of this website was boosted by 125%, where the maximum growth came from targeted high-intent keywords. On the other hand, there was an increased conversion rate of 30%, which enhanced online bookings while improving customer engagement and local online presence. 

In Conclusion

This case study on Andaman Love is a testament to our well-planned and executed customized SEO strategy that has overcome those key challenges to its business growth and goals, showing why we are the leading travel SEO agency in India. Even in a competitive market, we have driven high online visibility and bookings for this website. 

Interested in working with us? Reach out today!