Want to attract more clients to your law firm from search engines? Well, you may find many law firms holding top spots on Google search and Google Maps with over 2K monthly visitors on their websites, worth over $5,000 in Google Ads. Such online presence and client outreach on search engine results is no magic but a thoughtful local SEO strategy for law firms. 

Investing in law firm SEO services will help your law firm’s website get a steady flow of leads all year round. And, here’s where we come in. At Zebra Techies Solution (ZTS), we have an efficient team of SEO experts specializing in providing personalized and purpose-driven local SEO strategies and digital marketing solutions for lawyers, ensuring better client outreach. Let us tell you how we contribute to a law firm’s journey, from making them zero to hero.

How Do Our SEO Experts Help Law Firms Achieve Better Client Outreach?

Over the years, we have helped different law firms worldwide boost their client outreach and drive leads and online visibility in search engines. Our approach has always remained customised and data-driven, ensuring effective results and great revenue. Let us tell you our approach with an example of a renowned law firm’s case study. 

The challenge

Karsney Law, a leading law firm based in the USA, was struggling to achieve the required client base and drive leads and online visibility as well. They turned to us for local SEO services to improve online marketing for their law firm. We implemented a personalised SEO strategy to overcome this challenge. Here’s what our approach was. 

Our approach

Our customized local SEO approach started with setting up a well-optimised Google Business Profile. A well-optimised Google business profile is just like a digital business card. Here, clients will get all the details to reach you, from address to working hours to phone number, alongside client reviews that reflect the reliability and trust of previous clients. 

Note: If any lawyer or law firm doesn’t have a Google Business Profile, we set it up and keep it updated with regular posts to reflect online visibility.

Next, we moved to our next step—local keyword searches and optimization. Keywords are the secret way to reach potential clients in your area when they seek legal services. Our SEO experts focused on researching keywords relevant to services and location. For example, ‘car accident lawyer near me’ or ‘car accident lawyers in CA’'—these kinds of keywords will tell your clients in which area you offer legal services. For effective keyword research, we used the latest tools and techniques, like Google Keyword Planner or SEMrush, while looking into keywords used by competitor websites. 

In the next step, we did website optimization for local searches. It’s one of the best practices to ensure the performance level of a site. As a result, our professionals found out whether the website is ready to rank in local searches. Our website optimization process involves:

• Making it on-page SEO focused, like using meta tags and descriptions, page titles, and headers
• Using structured data, a.k.a. schema markup, to let search engines understand what a business is all about
• Ensuring a mobile-friendly website with a faster loading speed
• Optimizing the homepage of the website to make it clear what a business is all about and where it is available  
  
  

After that, we emphasised developing content that speaks to local clients by addressing specific concerns, needs, and interests. Here, the target was potential clients through various case studies, blog posts on local legal issues, and local news.

Lastly, we moved to the final step of our local SEO strategy, where we created backlinks and local citations from directories and websites in the area. It helps to build authority and trust with search engines, leading to higher local search ranks. 

The Result

After implementing the tailored local SEO strategy step-by-step as mentioned above, the result was highly impressive in just six months. We found an immense improvement in lead generation and online visibility. Lead generation was boosted by 58.3% due to local searches and Google Business Profile listings, while organic traffic was increased by 74.7% from targeted local keywords. Also, an improvement in conversion rates and brand credibility was observed.

 

So, ready to connect with us to improve your law firm’s journey to achieve sustainable growth through client outreach? Reach out to us today!