CASE STUDIES

How Zebra Techies Solution (ZTS) Elevated Expat Wealth At Work's Client Acquisition Through LinkedIn Advertising

  • Client Expat Wealth At Work - Mr. Erwin De Smet
  • Company Expat Wealth At Work – Values-based fiduciary financial life management service specializing in curating, managing, and growing wealth for expatriate and HNWI clients globally, offering personalized service through a deliberately small and exclusive business model.
  • Goal To attract qualified high-net-worth expatriate clients through sophisticated LinkedIn advertising while maintaining exclusivity positioning.

Challenge

Expat Wealth At Work, while providing premium financial services, encountered issues with efficiently finding and engaging qualified prospects. Their former LinkedIn advertising efforts were not precise enough in targeting or messaging, which generated unqualified leads and inefficient resource use.

Solution

Solution by Zebra Techies Solution (ZTS):

Selected to guide digital marketing efforts, Zebar Techies Solution (ZTS) deployed a carefully targeted LinkedIn advertising approach for Expat Wealth At Work, consisting of:

  • Establishing a framework segmented by wealth tiers, aimed at validated high-income professionals
  • Deploying precise audience targeting using indicators such as seniority and expatriate classification
  • Enhancing lead qualification models to prioritize prospects with the highest potential
  • Constructing a sequential advertising strategy that addresses the unique financial concerns of expatriates

Results

Results (within 6 months):

  • 260% increase in qualified consultation requests from ideal client profiles
  • 80% improvement in lead quality score
  • 175% growth in engagement from C-suite expatriate professionals
  • 60% reduction in cost per qualified lead

Conclusion

With Zebra Techies Solution (ZTS)’s smart LinkedIn ad strategy, Expat Wealth At Work was able to reach more high-value expat clients. They kept their elite image while improving how effectively and efficiently they brought in new clients.