Not much earlier, but since 2011 Google’s new algorithm namely Panda, the Google’s latest search algorithm is involved to specify the thin content. Why should Google take this step? There are several reasons behind this. To discuss the matter, at first here is some information about thin content.
What is Thin Content?
Content with less value or information may be considered as thin content. A website contains uncountable pages and the fact has become certain that most of the pages are not under surveillance properly to maintain good quality content and this holds a strong impact on ranking factor.
Earlier it was a matter that good strength makes content more demanding and popular, but at present the fact has become wrong. As for example Ezinearticles.com has contents of around 1000 words each, but it has failed to attract potential readers. That is the reason why thinness of content carries many factors beyond of word limit.
To9 determine the content of a site it is very useful to follow the bounce rate. Bounce rate is a metric to suggest how useful users are finding a site. If the bounce rate is high for site then it is very clear that the website contains less useful content. Containing of thin content on a site is the most prominent reason to increase the bounce rate.
Determination of Bounces:-
The bounce rate does not hold any particular field. There are several issues like poor optimization of keywords, poor image or video quality and finally insufficient data in content. Google uses the metric of ‘time to long click’ to determine such measures. Basically the fact is how much time is spent by a user on a website or how much clicks are forwarded within the website. If the users come back to click on another search result, it will be a determination factor. All these are under surveillance of Google panda. It is always engaged in collecting these measures so that the sites having unsatisfactory content should be pointed out.
Another important matter is that sometimes the time spending measure does not work to determine the efficiency of content. If a website is enable to answer the queries of a user and he/she does not click on the same search results link more, then the page is right one to serve. For instance anyone is searching for a synonym of a word or phrase; he/she needs only slight information. So, it is very clear that content may be precise, but must be informative.
Basically the matter is that if the user gets the prominent information regarding the query, the site is strong enough to survive.
Thin Content and Google Panda:-
Google panda is a setup or algorithm to track thin content. Basically panda is not a content penalty; it is just a process of surveillance. Since 2011, it has changed several designations and methods of tracking. It is just a medium to bring the thin content report to Knowledge graph and knowledge graph decides the factors or quality score of a page or website and help Google to making a decision or penalty or partial penalty for a website or a specific landing page. It is basically engaged to doom the low quality content site .i.e. thin content. In word Google panda is a content quality filter. To avoid Google panda’s stroke, here are some important tips for you:-
i. Split Out Low Quality Content
ii. Spotlight On Unique Content
iii. Give attention to thump & Authority
iv. Maintain the Advertising Ratio Healthy
v. Distinguish & Track Panda Updates
So, these are all about thin content and Google panda. Just have a look at the measures and determine how much quality content, you have launched on your site. You must leave your responses for better evaluation regarding the issue.