A to Z of SEO Company Know and Grow Your Business

If not now, then when? Your competitors are winning customers and you are trying to meet both ends only to find your marketing strategies are failing. Have you ever thought about what’s wrong with your marketing campaign? Or, do you have the right marketing strategies for your business? Are you targeting the right targets? 

Just don’t say, you don’t have a dedicated marketing team and you are ready to compete in this hard economy. If this is your case, then yes, you have to hire dedicated marketing specialists whether you run a small business or a medium or large-scale one. You can easily outsource your digital marketing work to a top-rated SEO company and WITNESS THE RESULT. In simple words, SEO or Search Engine Optimisation is your key to devising the near-perfect marketing plan for your targeted customers. Using SEO, you can bring your website or web pages to the top result of the search engines like Google, Yahoo, Bing, etc.

Still, not getting what SEO companies can do for your business? No issues! This article is to help you come out of your still-puzzled state.

What does an SEO company do?

SEO is a digital service used by businesses to drive traffic, convert website clicks to customers, improve visibility, enhance sales, and increase business revenue. It is a nutshell, SEO is everything that helps your business grow digitally.

SEO companies partner with businesses like yours, understand your business and future goals, and devise various strategies to increase your online visibility in search engines. Here increased visibility means more traffic ( that is customers who are looking for your service online on Google or other search engines) coming to your website and ultimately resulting in more leads, phone calls, and sales.

A Quick Glance at How SEO Works

You publish relevant content on your site-> Google bots or spiders crawl your site and review pages-> Google then check different parameters and indexes your pages-> If your page effectively answers a user's question, your page can appear on the search engine result pages(SERP) for the queries.

What Do SEO services include?

SEO service is a fine combination of many sub-services including local SEO, technical SEO, mobile SEO, content SEO, and so on.  The objective is to bring in more money for the business owner.

SEO is an ongoing process and involves a series of steps and procedures that work together. Our digital marketing strategist, Mr. Rajib Dam gave a compelling example in this context. He said ”Let’s take a bookstore as an example. A customer enters the store and suggests the shop owner recommend a book on improving life skills. Now there are thousands of books available in the store written on the same topic. But, the shop owner will recommend the one that has gained reviews from others and has all the qualities to become a great book. Therefore, the shop owner will suggest a specific book to the customer. Similarly, your website must have those metrics or factors that will help the search engine to recommend your website to the user”. 

The process of SEO comes into the frame of what search engines are looking for in a ‘great website’. Skilled SEOs help business owners incorporate these factors into their websites to rank it on the first page of Google. 

The List of SEO Services

• Research and analyze your website and target market- This includes how the website is performing, what strategies competitors are using, a list of keywords, and more!
  
  

• Make on-page SEO changes- checking for page titles and meta descriptions, whether the website content is SEO-friendly and concise, whether the page is optimized with the right keywords, etc. 
   

• Make off-page SEO changes- This is all about making sure your website is earning links and mentions around the web, checking the server configuration, website speed loading time, and whether the website is secure and offers a good UX.
  
  
• Creating content- Checking the qualities of existing content, finding out the type of content that works best for the business, making sure the content is SEO-friendly, whether the content has CTA(Call to Action), etc.
  
  

• Conduct experiments and tests- Making use of the seo data to make the right decision, areas of the site for a/b test, deciding on the key power phrases, and finding new opportunities.
  
  

Monitoring the Algorithm

Sharmila Saha, our SEO strategist, and digital marketing expert, suggests emphasizing monitoring the algorithm. She believes algorithms are a big part of SEO. She added ”Search engines like Google keeps on updating its algorithm. It’s vital to research how search engines react and respond to different sites. The more we spend time learning about algorithm behavior, the more we step towards ranking websites on the top SERP positions. We should stay up-to-date with the latest algorithm changes and conduct testing and revamping to streamline the whole SEO process”. 

She even suggested checking https://moz.com/google-algorithm-change to stay updated on the latest google algorithm updates.

The Benefits of working with an SEO company

Working with a top-rated SEO company helps you get more qualified traffic, revenue, and leads with a comprehensive website analytics strategy to track and adjust your marketing efforts.

Without an seo company, you will be required to spend time learning and monitoring SEO, teaching new things in digital marketing, making guessing games to make the right choice, and achieving only minimal or variable results. Having SEO experts by your side can help you save time and effort on these things and focus only on your core business. 

Bottom Line

Finding the right SEO company can align your business with your future goals. 

Remember, organic search is a powerful challenge to grow your business in today’s rapidly changing advertising landscape.

Zebra Techies Solution is your one-stop solution for all types of SEO requirements. We have been operating in the digital marketing industry for more than 12 years, offering services in the USA, UAE, Australia, India, New Zealand, Canada, and many more!

Book a consultation to discuss your business.