AI Is the New Norm- Learn How To Make Use of AI in Digital Marketing

Artificial intelligence has already changed the way brands communicate with customers and how marketing plans are implemented. The reality is that technology, particularly AI, is rapidly gaining market share and will continue to do so in the coming years. It's also safe to state that the digital marketing sector is always changing, with new technologies being introduced on a daily basis. Chatbot technology has gained popularity in recent years, and it goes without saying that this trend will continue as AI advances.

According to a recent study by Semrush, 40% of marketing and sales departments value AI technology and machine learning more than any other department for their success. Artificial intelligence is the most crucial part of a marketer's data strategy, according to 61% of marketers. According to 80% of business and tech leaders, AI already enhances productivity,  AI-powered voice assistants are used by 97% of mobile users. 83 percent of early AI adopters have either seen significant (30%) or moderate (53%), economic benefits.

However, the real question is- how will AI impact digital marketing in 2022?

Let’s dive into the answer-

Targeted marketing

One of the most important aspects of focused marketing is persuading your target audience. But how do you convince someone to buy or use your product/service you don't know? Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilize customized data to evaluate whether customers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

Marketing automation and personalization

Have you ever thought about automating your content creation while keeping it precisely personalized? Yes, you probably have thought about it. In the post-pandemic era, businesses can use AI to gain a major advantage in the struggle for clients, boosting sales and revenue. Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics can all be automated with AI solutions. Furthermore, AI can assist you in detecting fake leads and reducing the likelihood of making errors.

Predictive analytics-driven approach

Predictive analytics, often known as predictive modeling, delivers actionable data that would otherwise go unnoticed. It's a method of predicting people's future behavior based on historical data and testing runs. With AI in digital marketing, you can provide users with individualized recommendations, resulting in increased user retention and repeat usage.

Content marketing powered by artificial intelligence

Reaching the right people with the accurate marketing message at the exact time is the key to marketing and growth. In the dissemination of material, artificial intelligence is beginning to play a significant role. Artificial intelligence is used by B2B and small enterprises to generate content recommendations to customers based on past purchases, browsing preferences, and demographic data. This strategy outperforms more traditional direct marketing methods. It provides buyers with the right information and avoids many of the drawbacks of the conventional method, such as the need to send out a large number of catalogs.

Customer relationship management (CRM)

Artificial Intelligence (AI) enables businesses to get real-time insights into how their customers interact with them through the many channels they use to communicate with customers. Assign cases to the most appropriate support group automatically, then utilize predictive analytics to decide the best next step. Chatbots can be used to offer knowledge via automated workflows, which can be a very cost-effective approach to growing your customer base. Advanced AI tools can assist organizations in nurturing these relationships with customers by analyzing customer data to determine which prospects are most likely to convert into potential customers.

User Experience (UX)

Because of clever algorithms, with AI tools, it is possible to personalize a website experience. After analyzing hundreds of data points about a single user, AI can present offers and information that are more appropriate for each user type (such as location, demographics, devices, interactions with the site, etc).

Around 33% of the marketers polled used AI to offer tailored web experiences. And, when questioned about the advantages of AI-driven personalization, 63 % said that it increased conversion rates and enhanced the customer experience.

It is true that a positive user experience keeps visitors on a website longer, increasing the likelihood that they will convert.

Conclusion

There are a plethora of AI-based marketing tools available such as Phrasee, SEMRush, Grammarly, HubSpot SEO,  Acrolinx, and many more! However, the requirements for AI-based technology may vary from one organization to organization. If you want to know which AI-based marketing tools are appropriate for your company to target the right clientele and increase sales, you should contact digital professionals.

Zebra Techies Solution is a well-known digital company that uses top-rated AI technologies to help organizations improve traffic, leads, and revenues.

Schedule a free consultation now.