If you have a website, you must aware of ad words campaign. If you are experienced than there is no issue, but if you are a beginner, there are lots of things that you should have to know. I have discovered that there are many mistakes made by a beginner. Here, in this article I have combined all the hidden tricks that will help you know what to do and what not to do in the ad words campaign. You must pay attention to the following to operate a fruitful ad words campaign.• Choose Targeted KeywordsYou have to analyze more about the keywords that should be used for search query. If you do not place or use targeted keywords, traffic will not be able to reach your site.• Analyze Keywords MatchYour keywords may differ using several words, but your service or product may be the same. Here is the need of keyword match type. Different users may use different keywords. You have to frame the keywords with relevancy to each other, so that all the targeted users may reach your site and taste the service.• Don’t Mingle Search and Display CampaignsYou should launch two different campaigns for search and display as both have different strategies. If you mingle the both there will be no fruitful outcome or efficiency of your marketing budget.• Research about Negative KeywordsYou must make a research of negative keywords. These keywords have to be avoided. Negative keywords are those that are unable to bring traffic to your site. Through this you can save both money and your valuable time.• Distribution of Your AdsYou must optimize your account to distribute the ads frequently. It will help you test the ads faster. You have to choose this method as Google generally distribute the ads in equal variation.Here you may choose the variation that will be active for 90 days. After that you can change the rhythm or rotate them as the same as before.• Target Better Ad GroupsDo not put all the ads in a particular ad group. Customize your ad groups and distribute them on the basis of the keywords. It will surely increase CTR and quality score. Finally through the variable ad groups you may reduce the CPC cost.• Conversion TrackingTo understand the present status before starting the paid search campaign you have to launch conversion tracking. Without the calculation you cannot setup your target or limit and after the launch of the campaign how you will understand the change. So, all of this need a regular conversion tracking campaign.• Check your Performance FrequentlyDo not forget your campaign just after launching it. You must keep the process under surveillance that how the Adwords campaign is performing. It will help you find the actual bid and you may choose a new margin for better business.• Site Link and Other ExtensionsSite links are supplementary information along with your ad group. It will help user with more information and using that the users may reach the particular page of the site according to the site query. This will reduce the effort of the user and thus it will be a satisfactory manner increasing your conversion rate. So, place the important site links for a better fruitful campaign.• Check Your Landing PageLanding page is the first impression of your business. So, it should be well optimized. Check your landing page frequently that there will be no concern of user’s dissatisfaction and bounce rate. The several elements of a landing page like contents, videos, images, color and graphics and finally the call to action button will have to be in the proper manner. All these will lead a better and prosperous business.• Better Use of Google AnalyticsTo get an instance of the user’s interactions and activities on tour site, there is no helpful tool available rather than Google Analytics. Which page is getting more importance and time? Which pages are experiencing frequent exit? All these will be in front of your eyes through this Google support. So, in ad words campaign to identify the important pages there is no supplementary process rather than using Google Analytics.• Retarget Your VisitorsRemarketing is the term used to convince the visitors who have visited you and have returned back. It will help to specify the target and reduce the wastage of money in the marketing budget. You should use the online free tools to make a remarketing list.• Display Campaigns with Strong TargetingDisplaying your campaign may gather more and more traffic, but it will be expensive and does not meet your marketing budget. If you have started this campaign also, you have to set up all the variables in a proper way. Otherwise each and every effort will be in-active. A display campaign has many targets like keywords, interest, placement, demography, etc.So, these are all about the strategies of pay search marketing. A beginner should keep in mind all the tricks, so that there will be no chances of failure. Your opinion is indispensable to determine the efficiency of this article. Do not forget to leave your comments.