In the age of compulsory responsiveness of a website making it fit for multi-channel digital domains, spending on Google AdWords is just a disruptive strategy. What not any big businesses would like to buy your point is for they presume at the very start of their online initiative Google adwords campaign just works magically.
SEO and AdWords are the movers and shakers of digital marketing. These two prime components play the pivotal role in running digital campaigns. Needless to say, they have downsides as well as upsides, so it will be pragmatic to use them together as and when required and separately as and when such a need