Google has already generated enough strength to penalize spammy tricks for ranking. So, you can better understand that there will be no result to follow such traditional tricks except of organic ranking process. The search engine giant will definitely appreciate your effort if you have followed organic ranking method in a simple and fair way.
Now it is the time to place a full stop against abusing organic ranking. We, all the business owners always deserve some more and more on SERP, but this over optimization strategy may be the major villain of the downfall.
Here are some important aspects that will help you prevent losing organic rankings. So, stop misusing the common ranking factors and go through the article for the new start.
Do not Float Your Contents with Keywords: - It was the state of 2011 when keyword stuffed page contents used work better in organic ranking, but the now the picture is quite different. Excessive or repeated uses of keywords make a user bore and annoyed. This is why it is out of the strategies.
Most of the site owners still have the confusion that excessive uses of keywords help search engine to find it fast and rank it at the top, but how you can secure a top place if your content has least value to the users.
A Standard Link Profile: - There is no doubt that link building is an important factor for ranking. So, why this aspect has taken a place in this article? The reason is that the present scenario of link building is quite different. Site owners think that so many links means more traffic and top ranking, practically it is not. Google always prefer quality and not the quantity. So, if you have built unnatural or irrelevant links to your site, there will be no positive outcome. Do not be aggressive while link-building and always try to attach quality reference that is relevant to your content or website.
Here are Some Additional Tips for Link Building
i. Omit article directory sites.
ii. Avoid adult or porn sites.
iii. Always make link to relevant websites.
iv. Do not show interest in buying links.
v. Avoid linking networks.
Analyze User’s Experiences: - Google always aims to provide best user’s experience. So, you may have launch effective link building or quality contents, but user’s experience is also an important factor to be analyzed. If users are approaching to your site and returning back, there will be an issue of bounce rate and great downfall in ranking. To provide an assured satisfaction, here are some important tips.
i. Make the navigation and search practices more flexible.
ii. Convince the users using relevant images and videos.
iii. Make your site compatible with all the common browsers.
iv. Check page loading speed.
v. Avoid page breaking.
vi. Check mobile friendliness and status of display.
Launch High Quality Contents: - Many site owners have the misconception that producing and launching contents on a daily basis is far enough to get a better ranking, but what will be the outcome if users avoid your resources? The practice of regular up-date may produce thin content. It is very simple that to engage the users you have to launch quality content in limited editions. Do not include repeated issues in the contents. Here are some tips to launch quality content for your web site.
i. Make your content more catchy and resourceful using headings and subheadings. Each heading and sub-heading should carry single and unique thought.
ii. Launch your content after identifying the audience. Know about the craze and demand that the users think.
iii. Try to launch something different from your competitors.
iv. Always launch compact and error free writings.
Limited Use of Site Wide Links: - In case of both internal and external sitewide links, you have to be careful that you are guiding the users on a right path. If there is link of a different page of your site namely “more information” and the user cannot find anything, it will be a bad manner to the search engine. Here are some instructions to launch efficient site wide links.
i. Don’t include keyword-rich anchor texts.
ii. Don’t provide irrelevant links.
If the site wide links are excessive and not worthy, Goggle may treat all of these negatively.
Conclusion: - So these are all about some efficient method of increasing organic ranking as well as traffic. You may follow webmaster’s guideline for further information. What do you think about these? Do not forget to place your valuable opinions to make this article more resourceful.
By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!