PPC or Pay-Per-Click is the hot topic throughout the year 2016 among the online advertisers. The popularity of this digital marketing tactic lies in its ability to generate more qualitative leads, traffic, and sales for the business in a shorter period of time. Unlike the organic method of digital marketing, PPC provide instant results to marketers and involves higher level of investment on the marketing process. The traffic obtained by adapting this method is for a short-term basis or till the time the marketers can continue paying for each click on their advertisement. The top digital marketing companies in India tend to offer extremely remarkable Pay-Per-Click services. You can easily generate qualitative traffic into your website by taking the Pay-Per-Click services of these top digital marketing companies in India. Considering the popularity of the method, the digital marketers are embarking to know about the latest developments in Pay-Per-Click to remain ahead of its competitors.
So, let’s take a look at the PPC trends for the year 2017.
# Trend 1: VIDEO ADVERTISING
Video Advertising is the most popular trend of PPC in the year 2017. This kind of PPC advertising enables the businesses to connect with the customers in a more personal and interactive level. With this kind of advertising and promotion, a business will able to acquire more traffic and leads into their website.
# Trend 2: GOOGLE SHOPPING CAMPAIGN WILL CONTINUE TO INCREASE
Google keep on adding new features in its shopping campaign option and will continue to do the same in the year 2017 as well. With this feature, you are able to add prices and ratings in your adverts. This is a very useful trend for effective marketing and promotion of your business.
# Trend 3: LIVE DATA IN PAID ADS
From the last few months a new trend has emerged in PPC advertising, where can display real-time data including inventory, dates, times, and product availability in your Pay-Per-Click advertisement.
# Trend 4: LOOKALIKE AUDIENCES
The lookalike audiences are another most significant trend of PPC in the year 2017. This kind of advertisement trend is very helpful in increasing conversion rates in a PPC campaign.
# Trend 5: REMARKETING BECOMES EVEN MORE IMPORTANT
Remarketing is a technique, where you create an advertisement, which in essence, follows online audiences around the internet. In this kind of PPC marketing, the more a potential consumer becomes familiar with your business, the more likely they are able to buy from you.
# Trend 6: MORE CHARACTERS FOR TEXT ADVERTISEMENT
Recently, Google has expanded its text allowance on advertisements on all devices. In the year 2017, the expanded text ads are expected to double the size of PPC ads on Adwords.
So, these latest developments around Pay-Per-Click advertising expand wider opportunities for the online marketers to reach their target customers in a much shorter period of time.