What Should a Site Owner do After Getting Mobile Suitability Error Alert from Webmaster Tool?

Google is always engaged to provide more specific information to the search users. As the scenario of search has been totally changed and the search result has started displaying on the mobile screen, Google has taken new measures and some algorithm updates like “Mobilegeddon” and “Doorway” to make the process more compact. If your site is not suitable on mobile screen, you certainly have the message from webmaster tool and this error alert can harm a lot for your site. Simply, the fact is that users are not satisfied with your presentation. There must be some leakage. So, what you should do after getting such alert. I have structured all such possible factors to check the mobile suitability factors of your site. You must go through this.  

Manage Mobile Usability Factors at a Glance:-
  • Poor Viewport: - Proper and specified viewport of a page help finds the search engine how to place and scale a page content on the small screen in a suitable manner. The proper page dimension truly matters due to the variable screen size from desktop to mobile screen. You will get the solution at Basics of responsive design.
  • Larger Width of Viewport: - To meet the satisfaction some web developers generally use a specific pixel size to maintain the diverse screen size. To avoid such larger width error it is recommended to use a better responsive design for the site’s pages. Moreover, a page’s width and scale is far important to display content in a proper manner.
  • Large Scaled Content: - If your pages are set on a single page, there will be no such issues. If horizontal scrolling is necessary, you have to keep in mind that the pages have relative width values for CSS elements and the images are properly scaled for displaying. Use the guidelines and instructions to place proper sized content.
  • Congested Touch Elements: - If you have got the report regarding touch issues, you must have placed the page elements too much congested that the users are unable to choose their desired elements. To fix such errors you have to resize the fonts and make proper placement of the touch buttons. You may read more about tap targets.
  • Site Speed: - Site speed is great factor and if you are alerted regarding this, your site access has become undoubtedly slow. The users always need to access a site fast and they are always in hurry to get the search result. If you site has slower access then it will be an unsatisfactory concern for the users. In this case you have to manage coding, unnecessary graphics and plug-ins. You must consult your developers to retain a better site speed.
  • Illegible Font Size: - Some developers use tiny fonts to set the pages on the tiny screen. In this case the users have to zoom in the pages of your site on a constant basis. So, try to place proper size of the fonts within the view port.
  • Over Usage of Flash: - Most of the mobile browsers do not appreciate flash based contents. So, Mobile users will not be able to visit a page that is totally structured upon Flash regarding animation. In this concern the web developers should be alert to use the modern web technologies along with the guidelines to avoid flash in case of mobile page content.
There are many tools available free online to check the mobile suitability of a site. Some other renowned mobile suitability testing tools except Google’s mobile friendliness testing tool are
  1. W3C mobile ok checker.
  2. Hubspot’s marketing grader.
Sometimes there starts a conflict between mobile friendly testing tool in Google’s webmaster tool and such third party tools. In spite of getting a satisfactory report from such third party tools, Google’s webmaster tool sometimes finds little errors. It has been found that while W3C has no issues regarding responsive design (mobile friendliness); Google’s mobile friendly testing tool is showing that there are some errors.  So, it is recommended checking your site with all the possible tools along with Google’s webmaster and if any such conflict has been found, one should make a complain on webmaster tool’s community. So, these are all about the possible factors to be checked while testing the mobile suitability factor. Your opinion is highly precious to make the article more resourceful. So, do not forget to leave your comments. Offer a chance to your friends and followers to opine for the article by sharing the post to your social circles.

About the Author: Anirban Das

By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!

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