Content marketing landscape is fast changing. It is welcoming many a new formats like interactive products and services and burying many a long time-running marketing formats. New marketing formats aim to respond to users’ actions by presenting content such as texts, moving image, animation, video, audio, games, etc. Though they are proving to be somewhat costly affairs compared to their past formats, companies are still preferring this interactive content marketing because it’s already revealed that content marketing is worth investing for it can generate three times leads worth investment value.
Effectiveness of interactive content marketing is quite high in terms of its ability to drive sales and increase revenue.
What more Reasons Interactive Content Marketing is a Better Choice?
In order to stand out from the crowd, your contents need to be interesting, interactive and data-driven. So, your target audience can have a feeling of you as original and palpable to some extent at least! Just dabbling on your blog and writing for your company in a monotonous way doesn’t make sense any more. You have to be more creative and constantly give your customers a unique experience so your brand can prevail on their buying decision to the end.
Interactive content is any user experience that has an interactive element and allows the user to participate in the content and find out some useful answers and/or results. These contents must target solving problems first of all and content marketing campaigns come next.
Successful interactive content marketing inspires users to dive in, interact, enjoy the process and gain insight without feeling targeted. Think of an interactive infographic and a survey tool. Infographic contents prosper in customer engagement through clicks to target landing pages while survey tool indirectly interest and inspire customers to engage with your brand. Without knowing of their true mission, customers dive into business campaigns and engage themselves in its true sense.
Good interactive contents don’t indulge in popup solicitations, gateway form fill-up, aggressive CTAs, or underhand sales pitches. Marketers would instead be able to gauge success rates of their business marketing by total shares of those contents or average time spent on them. Click-through rate is taken over by these metrics now.
Interactive contents indulge in more sharing and more engagement.
Only a digitally-savvy online marketing agency can create compelling and interesting interactive contents and strategies. Their contents give leverage in the following areas.
- Increase in conversion rate
- Acceleration of initial inquiry to sales-qualified leads
So, it is now marketing compulsion and that brands are required to give focus on various interactive content marketing formats so your brands get more sharing and engagement. In order that you brand concentrate on this digital marketing format, you are to ensure hiring of a proficient digital marketing agency that can:
- Deliver valuable content experience across multiple channels
- Increase lead volume and generate more inbound leads
- Score and route leads more efficiently and effectively through marketing automation
- Deliver engaging interactive contents
- Create compelling contents competent to educate prospects and keep them moving through the funnel
Get more and more engaging, interesting, and compelling contents that can efficiently interact with your target customers and increase chances of more conversions. Hire proficient digital marketing agency which can create contents for you that can demonstrate authority with facts and expertise.