Are You Making Any Gap with Your Content Marketing Strategies?


As I have told you earlier that content is the king, so what special measures you have taken for a better optimized content marketing strategy? I am quite sure that you are doing well. Besides that, there are few business owners who think that there is no need to implement professional aspects for such proofreading job. Basically, an efficient and quality content includes many factors and some mediocre hands may leave few stones unturned. I am here with a bunch of such gaps those are usually made in content marketing efforts. You may be a business owner or a content marketing expert, you must analyze the below factors. These common gaps can bring a sudden downfall as well as a higher loss of creditability.

Content has its own purpose and the entire credit is dependent upon the audience. So, it is very evident that one should not use any kind of shocking experience that brings the state of despair or dissatisfaction for a reader.

1. First target your audience

To make a positive reputation through an efficient content marketing it is very important to specify the targeted audience first. If you cannot get the reach as well as the taste of the readers, how can you reach them?

In this concern you may prepare a “whom to follow” list. By following some quality personalities in the same niche, you can build a strong personality and trust. Secondly, the people you will attach in your article will clearly understand that you have tracked the right path as they lead.

2. Make a list of relevant topics that match your mission

There are many people who are aware about your business, but there are still some new visitors. You have to think for both. The existing users will be eager to learn more about your business. So, always try to include your business goals and missions in the articles so that, all the visitors can find more information about your business. Besides that, using some trendy topics bring the proof that you are still engaged in the research to invent something new in your niche.

3. Launch some stunning videos

There was a time when an image used to be given more stress than a write-up and now it is the time for videos. A video content is much capable to affect users mind rather than a write up. So, if you cannot publish your content in a video format, do not forget to embed videos with an article. Basically, it will be an added source of attraction.

4. If you don’t have videos, start the campaign

If you still have not made any business video, this is the right time start the campaign because without publishing a video content you are getting left behind by your competitors. There are certain strategies to launch videos. If you are engaged in content marketing business, you may use some flying blogs. Moreover, it may be an image or a video; it must match with your business niche.

5. Analyze your inbox and other communities for some trendy topics

You must have experienced uncountable questions and queries related to your business and you can simply make a list with resources gathered in your inbox. Moreover, there is no better source of choosing a fruitful topic from these frequently asked questions. It is better way to reply many through a single post. Besides that, such article also follows your business niche. So, first analyze your own E-mail inbox rather than other blogs or SEO forums.

6. Include interesting stories

It is very evident in this digital world that users always find something new and interesting. So, to grab the attention of your readers, you must choose some stunning facts or topics. I do not direct you to choose a cats and dogs story, but there must be some instances that can create fun and interest. Simply, if you are selling daily goods, you can include the efficiency and the greater sources of happiness and comfort using those products.

7. Response to the queries of your readers

Content marketing is not over after publishing quality content, but it is your regular interactions that make you alive in the industry. After reading your content, there must be some questions about your thoughts and business goals from different readers. Do not ever try to omit them. After several communications they are going to be your potential readers. My additional tip in this subject will be that you must keep some aspects that force the readers to make questions and you have to be alert always to response those queries.

8. Make a promotional effort first

You must have heard about the term “prior marketing”. It is the assurance for a product that after launching it people will appreciate it and there will be high demand in the market. Otherwise, whole the business will get the downfall.

In case of content marketing the picture is the same. You have to think first about the promotional strategies or how you will market your asset. It is always better to manage all such promotional efforts before developing content marketing strategies.

9. Use social media to ventilate your asset

So, have you made a list to ventilate your asset on the web? If not just get prepared for social media. Actually, there is no better channel rather than social media that can reach to the maximum extent, but you have to be involved more with the social platforms. The task is not over after publishing content on Facebook or LinkedIn, but there is also a matter of regular interaction. So, do not make hurry, but proceed your step after better analysis and preparation.

10. Try to monitor for fresh and natural content

Fresh and natural content always force the readers for more engagement. Simply, if you have found something new, you must be crazy to know more about that. There is no better way rather than publishing fresh and natural content to become cynosure. Besides that, a duplicate content can harm your reputation or ranking and now the leading search engines are quite efficient to track thin or duplicate content.


Conclusion: - Are you following all these aspects in your content marketing strategy? If not, it is the right time for a new beginning. Produce something that your readers deserve to check. Do not forget to place your valuable responses to make this article more resourceful.


By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!