How do you feel about “Click here” links? Do they really draw you or drive you off? Majority vetoed its entry into website or blog. All the same, it continues to happen across the web with something like “for a really expert local SEO service, click here.”
You may agree or not. It gives negative user experience and impression; as if you are imploring them with your folded hands to make a visit to your site and placate them through jugglery of words to build a business relationship with you. Did you have time yet to focus whether “Click here” links really work? As far as Google PageRank is concerned, it does not, especially when you are linking between your own pages.With the concept of “click here” links experiment, I found it worse & agreed with note of # Cyrus-Shepard of Moz and his article over click here seo tactics.
How many and how good links are pointing to your page is a prime factor Google considers while it ranks pages in search results. Definitely, inbound links or backlinks are part of what Google uses to determine PageRank. To generate some sort of that PageRank, you may link your own web pages to each other.
However, PageRank is only part of the equation. A site might have a PR of 10, but it is unlikely it would surface on every single search result. To ensure it surfaces on all search engine results pages (SERP), the pages have to be relevant.
Now, you may be wondering whether Link Names have anything to do with relevance.
If you ask me, I will answer Link names have definitely many things to do. When Google detects many people linking to a document by using a same phrase in their anchor text, Google must associate that phrase with the page. Consider an example here. If your page is about local search marketing services, a link that says learn more about local search marketing services will be better than a “Click here.”
Agreed? If not yet, try this technique to find out how effective it can be to make your web pages appear in search results, which even don’t use the search phrase. But, your intended results can reverse miserably if you use this technique ‘maliciously.’ A malicious hyperlinking practice is known as Google Bomb, wherein it (linking to a site with keyword phrase) is used to artificially elevate a website in Google SERP for that search phrase.
What is Google Bomb? It is prankish, malicious, and ill-motivated linking technique prompted by ego or self-promotion. Widely known key phrase examples of this Google Bomb are ‘miserably failure’, ‘worst president ever’, ‘great president’, etc. (linking biography of George W. Bush with malicious intention to bomb PageRank, when that bio page does nowhere contain such words). A political blogger, named George Johnston, set up this bomb method to malign. This practice was, however, rampant way back even to half a decade ago. Now, practicing it means getting caught, cloistered and dumped at the very beginning.
Earn the PageRank not by crook but by sticking to factors which Google, Bing and other leading search engines consider to be worthy and productive. Entrust reputation management task of your site to such an SEO company which knows the craft and can use it to obtain higher PageRank without manipulating search engine data.
Here are three best and undying link practices.
·Use links to highlight relevant words or phrases.
·Use links to encourage readership travel across your own web pages.
·Use links never in excess, which ultimately tends to kill the prospects and purposes.
Avoid using ‘click here’, ‘read it’, ‘look into it’, etc. Instead hyperlink word or phrase and link it only to relevant page.