6 Tips for E-Commerce Site Optimization


Ecommerce site optimization techniques are no more sub rosa. Getting your site visible in organic search engine results pages such as Google, Bing, etc. is almost an easy job to do. What you need to look into your site prior to starting Ecommerce SEO for it is whether your site is made SEO-friendly, showing authority with content and backlinks and relevance to the keywords you want to rank for.

Simply getting your site visible on search engines could be easy but what is not is getting it visible on competitive search engine results pages. First of all, it’d be warranting many technical parts to be well accomplished. Secondly, it’d take some time to build and grow your site exposure. No short-cut path is lying out there, yes, one is there but for it you have to spend extravagantly for running paid ad campaigns.

On the other hand, SEO can pay off tremendously, but for it, you have to have patience and put a little time to build your site. It’s been found out that almost more than 40% of customers come from organic search.

Here is a checklist wherein you may take a look to get to know what technical parts (though not all exclusive) your new site has to care for and to verify whether your old site has been missing. Unless done, the site would be staggering all along and success would remain at large, never mind regular and consistent search traffic.

  • First of all, create an XML sitemap and submit it to Google and Bing through your webmaster tools account. Secondly, make sure to have resolved the issue of 404/500 errors, crawling errors, and duplicate content.
  • Perform keyword research extensively. In order to do it, use Google’s Keyword Planner, which will help you determine the search volume of keywords and get keyword ideas to try and rank for. While doing it, keep in mind what you would search to find your products and what you think your customers would search. By using this planner, you’d come to know search volume of different keywords and phrases.
  • As regards page optimizations, make sure to have used one and only one H1 tag on your pages. Header 1 tags are often used as the main headline for a page and they usually carry main keywords of a page. There would be H2, H3, H4 tags also and organize them in hierarchal order.
  • Keep your page titles under 70 characters to avoid further truncation in results and meta description under 150 characters. Make sure the meta description section describes your page clearly and crisply and certainly includes keywords. It should be unique page-wise.
  • As regards the page titles, they have to be human-readable and include the keywords you’re trying to rank for. Avoid including a string of keywords and over-optimization. Into page URL, inclusion of a keyword could be better and fruitful, however don’t do it artificially. A point you need to care about working on URL is try to avoid underscores (_) in URLs and use the dashes (-) sparingly. Always have descriptive ALT tags and file names for images.
  • Content is more important, though not all. Create high-quality content on a regular basis around your topics to discover potential customers for your site. Make sure every web page has minimum 250 words of descriptive text and unique product descriptions. Consider adding product reviews to your product pages. Informational pages and blog-posts ought to have 500 words minimum.

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By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!