CASE STUDIES

Boosting Giali Lashes' Pinterest Performance

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  • Client Giali Lashes
  • Company Giali Lashes, a Melbourne-based eyelash extension brand, offers premium lash supplies and online training to professionals and individuals worldwide.
  • Goal Giali Lashes aimed to enhance its Pinterest presence to drive organic leads, increase outbound website traffic, and improve overall brand engagement.

Challenge

Despite a high-quality product line, Giali Lashes struggled with low organic impressions, minimal engagement, and limited link clicks from Pinterest. Their boards lacked keyword optimization and visually compelling pin structures, which affected discoverability.

Solution

Solution by Zebra Techies Solution (ZTS):

We implemented a comprehensive Pinterest Organic Optimization Strategy, including:

  • SEO-rich board and pin descriptions
  • Consistent pin scheduling
  • Rich Pin integration
  • Custom-branded graphics
  • Performance-based pin testing and re-optimization

Results

Results (within 5 months):

  • Impressions: +215% (from 45K to 141K/month)
  • Saves (Repins): +130%
  • Outbound Clicks: +185% (from 320 to 912/month)
  • Engagement Rate: 6.8% (up from 2.3%)
  • Pin Clicks: +160%
  • Followers Gained: +470
  • Top Boards’ Performance: 2 boards surpassed 20K monthly views
  • Organic Leads: 3.5x growth in inquiries and product checkouts from Pinterest

Conclusion

Our tailored Pinterest strategy empowered Giali Lashes to organically boost visibility, drive qualified traffic, and increase leads, turning Pinterest into a steady channel for growth.