CASE STUDIES

How Eastnets Boosted Paid Campaign ROI with X Handle Advertising

  • Client Eastnets
  • Company Eastnets – A global leader in compliance and payment solutions, trusted by 800+ financial institutions worldwide.
  • Goal To get more qualified leads and improve your return on investment, focus on running targeted paid ads on X, which used to be called Twitter. This approach will help you reach the right audience and make your advertising more effective.

Challenge

Eastnets wanted to grow brand awareness and attract more decision-makers from banks and financial institutions. Their challenge was turning ad clicks into actual leads while keeping ad spend efficient.

Solution

Solution by Zebra Techies Solution (ZTS):

We created a performance-focused X advertising campaign tailored for Eastnets’ audience. The strategy included:

  • Laser-targeted ads aimed at finance professionals and compliance heads
  • Clear messaging focused on ROI, security, and risk reduction
  • A/B tested ad creatives to find the highest-converting formats
  • Real-time ad performance tracking to optimize spending daily

Results

Results (within 4 months):

  • 62% increase in qualified sales leads
  • 3.5x return on ad spend (ROAS)
  • 40% lower cost-per-lead compared to previous campaigns
  • 2x higher engagement from key decision-makers

Conclusion

Thanks to our smart X handle ad strategy, Eastnets turned clicks into conversions and improved their sales pipeline with clear, measurable results.