CASE STUDIES

How Myriad Finance Grew Their X (Twitter) Presence Organically

  • Client Myriad Finance
  • Company Myriad Finance – A financial services company offering expert bookkeeping as well as accounting support using tools like Xero and QuickBooks Online.
  • Goal To grow their presence on X by improving follower count, engagement, and organic reach, without using paid ads.

Challenge

Though Myriad Finance had valuable financial insights to share, their posts were not getting much attention. In fact, their profile lacked consistency, and engagement was low despite quality content.

Solution

Solution by Zebra Techies Solution (ZTS):

We stepped in with a custom X Handle Optimization plan focused on:

  • Updating their bio and profile to better reflect their services and brand voice
  • Creating a consistent posting schedule with easy-to-digest tips, finance facts, and client stories
  • Using the right hashtags as well as conversational captions to increase visibility
  • Starting regular threads and polls to boost interactions
  • Engaging with industry voices and joining relevant finance conversations

Results

Results (within 3 months):

  • 2.5x increase in organic followers
  • 60% more engagement per post
  • 4x boost in profile visits and impressions
  • Increased visibility among small business owners as well as startups

Conclusion

With the right organic strategy, Myriad Finance turned their X account into a space that attracts, educates, and connects with their audience—no ads needed.