CASE STUDIES

How Shopping Planet Boosted ROI with Pinterest Ads by Zebra Techies Solution

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  • Client Shopping Planet
  • Company Shopping Planet is a Melbourne-based e-commerce brand offering a wide range of home, garden, lifestyle, and furniture products across Australia. Known for trendy designs and quality products, they wanted to expand their digital reach through Pinterest.
  • Goal To drive more targeted traffic to product pages, reduce advertising costs, and scale up lead conversions using Pinterest ads.

Challenge

  • Struggled with low visibility on visual discovery platforms
  • High CPC (Cost Per Click) of $1.65 affecting ROI
  • Limited CTR (Click-Through Rate) at 0.72%
  • Underperforming product-specific campaigns

Solution

Solution by Zebra Techies Solution (ZTS):

  • Created product-rich pins with keyword-optimized descriptions
  • Leveraged Pinterest Shopping Ads with dynamic targeting
  • Installed Pinterest Tag for complete conversion tracking
  • A/B tested ad creatives and landing pages

Results

Results (within 30 days):

  • Impressions increased to 380,000 (up by 210%)
  • CTR (Click-Through Rate) improved to 1.48%
  • Leads Generated: 470+ qualified shopping inquiries
  • CPC (Cost Per Click) dropped to $0.69
  • ROAS (Return on Ad Spend) hit 6.3x

Conclusion

Our targeted Pinterest Ads campaign strategy helped Shopping Planet turn browsing into buying, scaling up traffic and conversions while cutting costs — a perfect match for visual commerce success.