CASE STUDIES

How TikTok Advertising Enhanced Ride Bookings and ROI for Texas Yellow Cab & Checker Taxi Service

  • Client Texas Yellow Cab & Checker Taxi Service
  • Company Texas Yellow Cab & Checker Taxi Service – A dependable 24/7 taxi service providing reliable and budget-friendly rides throughout Texas for both business travelers and leisure seekers.
  • Goal To increase ride bookings and improve return on ad spend (ROAS) through paid TikTok advertising.

Challenge

While Texas Yellow Cab & Checker Taxi Service had a strong local reputation, they wanted to reach a younger, mobile-first audience and convert more users into paying riders through a high-impact ad platform.

Solution

Solution by Zebra Techies Solution (ZTS):

Our team launched a targeted TikTok Ads campaign focused on clear calls-to-action like “Book Now” and “Ride Today.” We:

  • Created short, catchy video ads highlighting fast service and affordable rates.
  • Ran geo-targeted campaigns for high-traffic areas and peak hours.
  • Used TikTok ads to gather ride requests from users.
  • Optimized ads weekly to improve cost per lead and ROAS.

Results

Results (within 3 months):

  • 55% increase in paid ride bookings
  • 3.5x return on ad spend
  • 42% lower cost per lead
  • Over 1,000 direct inquiries from TikTok ads

Conclusion

TikTok Ads helped Texas Yellow Cab tap into a new customer base and drive real, trackable sales growth.