CASE STUDIES

How Zebra Techies Solution Helped Curry & Tandoor Increase Online Orders & Local Visibility with SEO & Paid Marketing

  • Client Curry & Tandoor
  • Company An authentic Indian restaurant in Mildura, Australia, serving traditional North and South Indian cuisine with dine-in and online ordering services.
  • Goal To increase online food orders, improve local search visibility, reduce advertising costs, and generate higher customer engagement through SEO and performance marketing strategies.

Challenge

Although Curry & Tandoor had a strong reputation for authentic Indian cuisine, the restaurant struggled with limited online visibility and inconsistent online order growth.

The business was operating in a highly competitive local food market where multiple Indian restaurants were competing for the same audience. High CPC, expensive cost per conversion, and lower CTR were affecting paid campaign performance.

The website also required better local SEO optimization, improved content structure, and stronger conversion-focused user flow to increase bookings and online food orders.

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution implemented a complete restaurant marketing strategy focused on SEO, local visibility, and paid advertising performance that included:

  • Running highly targeted Google Ads and local restaurant campaigns focused on online food ordering and reservation intent.
  • Optimizing campaign targeting, bidding strategies, and audience segmentation to reduce CPC and improve conversion quality.
  • Performing local SEO optimization including metadata, keyword targeting, content enhancement, and Google visibility improvements.
  • Improving website conversion flow for online orders, bookings, and mobile user experience.
  • Creating engaging promotional creatives and remarketing campaigns to increase repeat customer engagement and CTR.

Results

Results (within 6 months):

  • Significant increase in online food orders and customer inquiries.
  • Higher local search visibility and improved Google rankings for restaurant-related searches.
  • Reduced CPC and lower cost per conversion through optimized ad campaigns.
  • Improved CTR, customer engagement, and repeat order activity.
  • Increased website traffic and stronger local brand visibility in the Mildura restaurant market.

Conclusion

With a combined SEO and paid advertising strategy, Curry & Tandoor successfully improved its local online presence, increased customer engagement, and generated stronger online order performance in a competitive restaurant market.