CASE STUDIES

How Zebra Techies Solution(ZTS) Generated Quality Leads for Parking Made Easy Through Smart Instagram Advertising

  • Client Parking Made Easy
  • Company Parking Made Easy is Australia’s leading peer-to-peer parking platform that connects drivers with affordable, convenient parking spaces across major cities.
  • Goal To boost brand awareness, drive qualified leads and increase bookings reaching targeted drivers through engaging ad campaigns.

Challenge

Parking Made Easy has been facing problems converting traffic from Instagram into qualified leads despite its market footprint. All their advertisements lacked focus, and no proper method had been created to track user actions or optimize campaign budgets.

Solution

Solution by Zebra Techies Solution (ZTS):

Working closely with Parking Made Easy, we developed a focused Instagram advertising strategy:

  • Created AI-powered ad campaigns targeting urban drivers seeking affordable parking solutions.
  • Implemented tracking pixels to monitor conversions and measure campaign performance accurately.
  • Designed engaging ad creatives like short videos and carousels that showcased easy parking booking.
  • Optimized budget allocation to maximize return on ad spend (ROAS) while minimizing cost-per-click (CPC).

Results

Results (within 5 months):

  • 4.3x increase in qualified leads generated from Instagram ads.
  • 35% growth in new user sign-ups via targeted campaigns.
  • 45% improvement in ROAS within the first quarter.
  • Significant rise in profile visits and app downloads.

Conclusion

By strategically optimizing Parking Made Easy’s Instagram advertising, Zebra Techies Solution (ZTS) successfully increased brand presence, improved qualified lead generation, and contributed to measurable growth and ROI for the business.