CASE STUDIES

How Zebra Techies Solution(ZTS) Optimized Myriad Finance Instagram for Organic Growth & Online Visibility

  • Client Myriad Finance
  • Company Myriad Finance - a U.S.-based company offering tailored accounting services across the USA, Canada, UK & beyond.
  • Goal To enhance Instagram visibility, establish brand authority, and organically connect with finance-savvy audiences and growing eCommerce communities.

Challenge

Although Myriad Finance had a functional platform, the first doesn't possess a strong identity on Instagram, nor does it really have a significant brand voice or niche visibility. The Instagram account has seen quite inconsistent posting patterns, very low engagement ratios, poor use of features like reels and highlights, and very low discoverability with respect to an asset-hoarding clientele from finance and eCommerce-focused audiences.

Solution

Solution by Our Team:

In partnership with Myriad Finance, we implemented a customized Instagram optimization plan focused on:

  • Refined bio and highlights to clearly communicate core services
  • Developed niche-relevant, educational content for business owners and investors
  • Leveraged AI-powered Instagram optimization to use trending financial and e-commerce hashtags for boosted reach.
  • Scheduled interactive content, including reels, carousels, and polls

Results

Results (within 5 months):

  • 65% increase in organic engagement
  • 40% growth in niche followers (finance + eCommerce)
  • 3x improvement in profile visits
  • Higher interaction through stories, financial Q&As, and reel shares
  • Recognition as a credible voice in the online financial consulting space

Conclusion

With Zebra Techies Solution (ZTS)’s targeted Instagram optimization, Myriad Finance organically strengthened its digital presence, driving visibility and trust within its niche financial audience.