CASE STUDIES

Pinterest Organic Growth for My Second Home

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  • Client My Second Home
  • Company My Second Home is a registered NDIS accommodation provider in Australia, offering short-term and long-term stays for people with disabilities across Gold Coast, Cockatoo, and Mornington Peninsula.
  • Goal To boost My Second Home’s organic visibility on Pinterest and drive qualified traffic and leads through non-paid strategies.

Challenge

Despite quality services, their Pinterest presence was under-optimized—low engagement, limited boards, inconsistent branding, and negligible traffic to the website.

Solution

Solution by Zebra Techies Solution (ZTS):

We conducted a full Pinterest audit, redesigned pins using a brand-specific template, added SEO-optimized descriptions, created niche boards around NDIS services, and scheduled consistent posting through Tailwind. Rich Pins and Idea Pins were implemented to increase interaction.

Results

Results (within 90 days):

  • Impressions increased by 210%, from 22,000 to 68,200 per month
  • Saves (Repins) rose by 185%
  • Outbound clicks grew by 240%
  • Engagement rate improved from 1.8% to 4.9%
  • Pin clicks jumped by 215%
  • Follower base expanded by 132%
  • Three boards ranked in the top results for “NDIS Respite Ideas”
  • Organic leads from Pinterest grew by 300%

Conclusion

Our strategic Pinterest optimization helped My Second Home become a niche leader in the disability accommodation space, driving meaningful engagement and lead conversions—organically.