Over the past two years, eCommerce product sales on a global scale have skyrocketed. By 2025, sales are anticipated to treble from pre-pandemic levels to reach $7 billion globally.

Everyone wants to build their eCommerce business and take advantage of the momentum. The difficulty is that there is so much information available that it is simple to become lost in the nonsense.

What is e-commerce marketing?

Using advertising techniques and methods to direct traffic to your online businesses and turn that traffic into paying consumers is known as eCommerce marketing. Any eCommerce shop that wants to increase brand recognition, draw in new customers, and eventually increase revenue must have a solid marketing strategy. Both customer retention and customer acquisition are covered by eCommerce marketing (retrieving old ones).

E-commerce website strategies in 2022

Buy now pay later

In March 2021, buy now pay later (BNPL) options climbed by 166 percent year over year, according to Adobe's 2021 Digital Economy Index. Recently, brands like Klarna and Square have flourished, and their advertisements can be seen all over YouTube. This CNBC report claims that younger consumers have been mostly responsible for the growth of BNPL choices.

Conversion Rate Optimization

Every firm must focus on conversion rate optimization (CRO), which is particularly effective in the field of eCommerce marketing. Every brand should constantly improve the user experience, increase conversions, and boost revenue on its website.

• Your website should be easy to navigate; check that the main menu and site architecture are both obvious.
• Improve the speed of your website and all of its graphics.
• All of your products should have captivating, high-quality photographs.
• Ensure the clarity of your calls to action (CTAs).
• Improve your checkout procedure
• Get information about your bounce rate and visit duration with Google Analytics.
• Adapt to mobile traffic
• Install a live chat widget to increase online sales and instantly address client problems.

One of Amazon's most effective strategies for becoming the world's largest e-commerce platform was CRO. They have honed the purchasing procedure to the point where it is a smooth experience to shop online.

Conversational commerce

Chatbots aid in boosting client engagement, delivering tailored experiences, and providing quicker support. They can be utilized to route leads, provide answers to frequently asked inquiries, and promote items. The use of chatbots for direct sales is also growing, with almost 60% of millennials making purchases through conversational software for everyday items like food and clothing.

Provide voice-based shopping

Voice assistants facilitate online buying, improve customer interaction, and collect consumer data. By 2024, artificial voice assistants are expected to outnumber people on the planet. Furthermore, a recent poll showed that 51% of voice-activated gadget owners use their technology to investigate businesses while 43% use it for online purchasing.

Make social commerce better

In 2021, fifty percent of US adults made a social media transaction. According to Insider Intelligence, retail sales for social commerce will reach $45.74 billion this year, up nearly 25% from the previous year. Social media platforms have developed into strong business platforms thanks to their millions of active and engaged users, referral traffic, and shareable content.

Content marketing:

In order to engage customers on multiple platforms like blogs and social media and increase leads and conversions as well as initiate a dialogue about your business, this mainly entails providing written material, photographs, videos, infographics, and the like. Although the costs are generally cheap, it can be frustrating to wait a long time for content marketing techniques to show results. It is one of the most crucial approaches available, nevertheless.

Email promotion:

With this, you may email potential consumers and reach out to them with intriguing content, discounts, and other offers. A successful email marketing campaign will always encourage readers to interact with your company's website by clicking the call-to-action button. In addition, it is one of the most important ecommerce talents.

Paid Advertising

There are various ways to market, and it's the best strategy to increase sales at your e-commerce company. Because Facebook has the best ROI, the bulk of marketers continue to spend the majority of their advertising money there. The average Facebook user clicks on 12 advertisements per month, according to data, and with 2.14 billion users, Facebook has by far the largest audience.

Traditionally, Facebook advertisements were used to create numerous prosperous internet stores. This has extended to include a variety of other paid advertising campaigns, including native advertising, targeted product ads on Instagram, and YouTube, Google Shopping, and etc.

Practice Upselling & Cross-Selling

Selling a better version of a product the consumer is purchasing or intends to purchase is known as upselling. The product's entire worth is raised by the superior iteration. On the other side, cross-selling is a tactic that involves offering a product that is connected to one that the consumer already has or intends to purchase. These goods are under a distinct category yet are complementary, like a set of batteries and a clock or a pair of socks and shoes.

Engage audiences on various channels

86 percent of consumers switch between two channels. This implies that firms can no longer rely on interactions through a single channel. To offer a seamless consumer experience, omnichannel essentially unifies all interaction initiatives under one approach. So advertisers avoid offending potential customers and losing conversions whether it's on social media, their website, or offline stores. Disney is one company that has perfected the omnichannel experience. Customers may conveniently buy tickets and hotels without waiting in line by using the company's mobile app, website, and Magicbands. You can better understand your audience and give them better experiences by using consumer data.

Final Words

A good eCommerce marketing strategy fosters 'word-of-mouth', trust, and loyalty. You can always outsource your eCommerce marketing strategy to Zebra Techies Solution if your team lacks the resources to manage these marketing channels effectively.

Call us to schedule a consultation!