How to Deepen Content Authority and Increase Influence?
You’ve published a content now and a ream of contents on your blog. You may be happy with the growth and the traction you’re gaining. Audience response are though not pretty well, but not disappointing, as it is meeting goals.
By now, your content might have created authority, with what seems to be a solid and loyal audience. All the same, new content ideas are shrinking somewhat and enthusiasm is cooling too. This is really a good reason why this is a real worry.
Studies confirm that the more people are inclined to trust you, the less they consider investigating your every claim. This is what an extensive reputation does.
In order to keep that momentum and extend that influence, you’ve got to adjust your content strategy to reflect the new demands of your audience.
Here are a few ways to do it.
How does audience get to your content? It is the most vital question you can ever answer when it comes to your content. As a result, you seem to be meandering through the vineyards of wishful thoughts like my content will reach the pinnacle of success one day. That way, it won’t do, you’d instead crack open your Google Analytics and explore.
Large chunk of traffic comes from search engines and Google remains the main source of it. This doesn’t mean you rely entirely on Google, but also try Bing, DuckDuckGo.
Social Media is the second biggest source of traffic. In this regard, you need to consider not all types of contents are suitable for all types of social media platforms. Take for examples. What you think suitable for Facebook may rarely be so for LinkedIn. This way you need to differentiate between content types.
What if you’ve old, broken and neglected content? Don’t overlook them. They may be living in a section of your website, but they can be your goldmine too. So, nurture them, by updating them time and again to ensure you can always enhance your audience experience. You can fix it by either “Leave it alone,” “Redirect It (301),” “Delete It (404),” or “Improve It.”
How to stay tuned to emerging trends? Unless your content ideas are up-to-date, you’re a forlorn lot. In order to be relevant, you ought to publish relevant contents and follow what influencers are saying and predicting. Remaining relevant is an approach. This 2015 content approach has been adaptive content type, when it was native ad based in 2014.
As known, there is no easy road to success. Content marketing has neither too. Work hard, think differently and publish attractively, with full relevance and the latest digital adaptation. This will give you in return steady audience and ensure authority growth to a sharp upward trajectory.