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Identify how to Reduce Bounce or Exit Rates

The percentage of visitors that leave a webpage without taking action, such as clicking on a link, filling out a form, or making a purchase, is known as the bounce rate. The bounce rate reduction is a great method to get the most out of the traffic you're getting online — and to help more of your Digital Marketing leads to convert. 

The average bounce rate is between 41 and 51 %, according to a recent study. A "normal" Bounce Rate, on the other hand, is highly dependent on your industry and the source of your traffic.

Ecommerce sites have the lowest average Bounce Rate (20-45 %). Blogs, on the other hand, have a Bounce Rate that can reach 90%. So, if you're trying to determine what a good Bounce Rate is, make sure you're comparing your site to others in your industry.

With so many businesses vying for internet visibility, involvement is always the best way to go. But what if you have a large number of visitors who leave without engaging with anything?

The bounce rate indicates how often users come to the site and then leave to look for another query or website. This method may result in a significant drop in the course of your website. To lower bounce or leave rates, you must be informed and optimize your site. Read this blog till the end to discover the best tips to reduce bounce rate.

  • What is Bounce Rate?

Bounce Rate refers to the percentage of people who arrive at your site, visit a single page, and then leave is known as the bounce rate. Each page can have many bounce rates, but you should concentrate on the most important ones, such as:

A- landing pages that are linked through paid advertisements. 

B- High-traffic pages, where the majority of visitors arrive. 

C- Pages that are designed to increase conversions.

  • What is Exit Rate?

The website exit rate reveals how frequently users leave it after visiting any number of other pages on the site; it is computed as a percentage as the number of exits/number of page views for a specific page.

For instance, a visitor arrives on an e-commerce site's homepage, navigates to a category page, then to a product page, and then exits. On the product page, that's an exit. The overall exit rate for the product page is then determined as the number of exits divided by the number of page views.

Bounce Rate Vs. Exit Rate

The difference between Bounce Rate and Exit Rate is this:

The percentage of individuals who land on a page and then leave is known as the bounce rate. The percentage of users who depart a certain page (even if they didn't arrive there) is known as the Exit Rate.

Let's imagine someone comes to your site and lands on your product page namely 1. They then pressed the back button on their browser a few seconds later. That's what you call a bounce.

Let's imagine someone comes to your site and lands on the product page. They then proceed to another Page, namely 2. They then close their browser after reading Page 2. 

This isn't a bounce on Page 1 since that user clicked on something on Page 1. It's also not a bounce on Page 2 because they didn't land there in the first place. That stated, because that individual exited your site on Page 2, Page 2's Exit Rate in Google Analytics will increase.

And if you see a page on your site with a really high Exit Rate, it's a problem that needs to be addressed.

What Are The Reasons That Increase Bounce Rate And Exit Rate?

Slow Loading

Bounces are frequently caused by a website's sluggish loading speed. If you don't match the needs of your visitors for quickness, you're giving in to the competition. According to studies, even a one-second delay might cost you up to 7% in conversion rates.

Misleading Description

When the wrong audience lands on a page, a bounce is common. It all starts with the way a page is promoted. Businesses shouldn’t come up with misleading title tags and meta descriptions. Users will return to the SERP in order to discover a page that best answers their questions.

404 Not Found

Blank pages and errors are a UX nightmare. The majority of visitors will leave and never return. Nobody enjoys landing on an error page. This is the reason why the exit rate increases.

Non-Adaptability to Mobile Devices

What? Is it still the case that you aren't mobile-friendly? This year saw a high in mobile usage and distribution. More than 80% of online time was spent on a mobile device. If your site isn't mobile-friendly, you'll almost certainly see a high bounce and exit rate.

Poor Quality Content

If you want to get people to click on your sample, make sure the page content fulfils their expectations. Users will feel misled if you fall short of their expectations and then it will be impossible to avoid bouncing.

Another Website's Bad Link

Perhaps visitors are bouncing because they were misdirected to your site by another source. Crawling your website will assist you in identifying obsolete or inappropriate inbound links.

Excessive Requesting

Don't ask for a user's credit card number, social security number, or etc immediately away since they don't trust you. Many individuals will leave right away if they see a large pop-up requesting for information.

 How will you Measure Bounce Rates?

Here is the necessity of Google analytics. Before calculating the bounce rate and exit rates you should have to be clear about the operations and features of analytics. In Google Analytics, you can get a clear picture of your bounce rates. The steps you have to follow are as follow: - Content> Site content> Pages

Now you have got a glance at the bounce rates. Below I have discussed the basics regarding the same matter.

  1. Analytics: - Analytics will provide you the complete insights into the traffic source and bounce rates. A detailed traffic report will help you find the high traffic pages as well as the bounce rates.

  2. User Surveys: - There is no doubt that analytics will show you what the visitors want to see. Except that the user survey will bring the more compact suggestions. 

  3. User Testing: - Find out what the users are doing on your site. This will help you find the cause of bounce rates.

How To Reduce Bounce And Exit Rate?

Embed YouTube Videos On Your Website

Wistia, a video hosting provider, discovered that adding videos to their pages increased their average time on page by more than twice. According to recent studies, websites containing video have a much lower (11 percent) Bounce Rate than pages without video. Keep in mind that these videos do not have to be your own.

Any YouTube video that makes sense for your page can be embedded.

Make Use of Buckets Brigades

Bucket Brigades are one of the most effective ways to reduce the amount of time people spend on your landing pages and blog content. Almost every website on the internet contains these small "dead zones" when visitors become bored and leave. And by including a few Bucket Brigades in your content, you can retain readers on your website longer, lowering your Bounce Rate.

Here are a few Bucket Brigade samples to get you started:

  • Quick story
  • Check this out
  • That made me think
  • Take a look
  • Question is

Loading Time

Slow loading speed was linked to higher Bounce Rates in a Google study of 11 million landing pages. You should verify your speed score based on the code on your page and how quickly it loads for Chrome users. You can use compressed images, a fast hosting provider, and remove unused Plugins and scripts for speeding up your site's loading speed.

Improve the user experience

All of the above questions should lead your team to elements, tools, and processes that will improve the user experience on your site.

A good user experience starts with a speedy, well-structured website, but it goes much farther. It's the combination of visual elements, content, and interaction that meets and surpasses specific expectations. To make your pages more engaging, you'll need to alter them.

Use PPT Templates

Many individuals make decisions about whether or not to stay on your page depending on what they see. That's why it's critical to capture someone's interest as soon as they arrive on your website. Write an introduction that entices the reader to continue reading. Using PPT Templates can assist you in presenting various data connected to your business or products while also lowering your Bounce Rate.

Less Use Of Pop-Ups

Pop-up ads generally annoy people. So, the fact is very common to the visitors of your sites. If you are placing excessive pop-ups there will be a rise in bounce rates.

Mobile Suitability

As you know there is a great transition that has happened in the world of the web. People prefer to operate a mobile search than a desktop. A search may happen anywhere, in the bedroom, in the office room, or on the street. So, you have to be ready to satisfy your visitors at any cost. If your site is not mobile-friendly you will surely face larger bounce rates.

Add A Call to Action Button

It is a matter of poor navigation. If you are operating an online shopping cart and the users cannot find the shopping cart at the proper time, there will surely be a bounce rate. The other issues like blogs and conversations should have to be placed in a proper manner so that users can find them at a glance.

Work On Incorrect Color Contrast

Color has the power to make a dull one attractive and similarly an attractive one into a dull one. You may have placed all the necessary data, but your color combination has fouled. Here is the beginning of the bounce rate.

Leverage Internal Search

You have to know what matters more to the audience and to discover this you have to review the internal search analytics on a regular basis. If you are not aware of the internal activities of the users, how you will track them.

Fix 404 Errors

No one will like your site if you have 404 errors. This is a type of greeting and if you have greeted your users in this way, you have to experience the bounce or exit rates. To avoid such a threat you may follow Google’s suggestive snippet.

Don’t Indulge In Lengthy Posts

People have less time to spend on your site and if you post lengthy content, all of those will be omitted. So, in this concern, I am suggesting splitting the contents and making them readable for the visitors. Contents must be readable and not to be written in a high-level language. So, anything you place on the site must be readable and easier to understand.

Add Internal Links to Your Page

Internal links are beneficial to SEO, as you surely already know. Internal connections, on the other hand, may be overlooked as a way to increase your Bounce Rate. Why? Internal links direct visitors to different pages on your website. To put it another way, it automatically boosts page views. Furthermore, when a visitor navigates to another page on your site, they are no longer considered a bounce.

Conclusion

That concludes the tips and measures for reducing bounce rates and exit rates. There could be more concerns, and you should bring them up if anything has been overlooked. Your important input is required to complete this article. Don't forget to add your thoughts in the comments section.

By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!