The prominent truth in real estate is, the strategy worked yesterday may not work today or near future. So, to meet this dynamic nature and demand, Real Estate marketing has to be more efficient and close to reality. At present the most effective way of focusing your service is online marketing, but in case of real estate there are a lot of things to be remembered as there are several problematic issues are generating day by day.
At present, on the basis of appearance and handling, there are several common problems on the website of the real estate firms. Most remarkably, many of the real estate sites have marketing and search engine errors and the common issues are like:-
i. Badly chosen structure of content.
ii. Page titles are not presentable.
iii. Poor Navigation and steering.
iv. Fewer headers and sub headers.
v. Over uses of Flash content and frames.
vi. Lacking of respectable web designing.We have made a strong analysis to overcome these types of issues. These discussions will help guide to launch effective and healthy real estate marketing. Just have a look on the Internet marketing tricks:-
1. Effects of Domain Name :
Many real estate agents choose different domain names for listing. The domain is the first appearance for your brand. If you choose a domain name like lifesgoods.com, it will not be a relevant one to a real estate website. Here are some guides to choose an appropriate one:
i. Branded domain name: - some of the real estate agents prefer to choose a domain name highlighting their brand. It is quite effective that your website will be famous with your brand as well as it will be an informative domain name. If your brand is popular, then your website will easily find its rank in generic domains. It will also be effective for the real estate firms who operate in multiple region due to the domain name bearing your popular brand
ii. Location Specific Domain Names: - The location specific domain names are also appreciable. It also increases the power of remembrance among the users of the specified location. A generic domain name also deserves high search results. Suppose a user is finding real estate in Miami. So, if you have the domain name like realeastatemiami.com, then it will be the better match with the searching keyword.
iii. Business Domain Name: - People generally remember the official names of different companies and firms. So, if your domain name carries the business name, then there will be a healthy search result for your website.
iv. Match Benefit Domain Name:- If your domain name carries specific keyword of your product or service, then it will be very easy to be highlighted on search results.
v. International Domain Name: - There are different domains specified and carry importance for different countries. If you real estate firm is based on UK, then there will be a special effect of using the domain like .co.uk. In case of USA you may use .com. But if you are in USA and using a domain name and host like .in (INDIA), there will be a bad impact on your site. As local relevant algorithms always give preferences local domain and host except the foreign domains.
You can find for domain names and register at Go Daddy.
2. Keyword Research :-
Users always put the keyword on the search engine what they definitely want. So, proper keyword research is very important to get a desired ranking and popularity through internet marketing. The most important factor is alignment of the website. If the user is finding for living place or home, you have to focus him the proper page regarding the same information.
• How to do Keyword Research: - Uses of keyword tools, analytic data and user’s interaction may enhance the key word list. Basically you have to make a list of the keywords what consumer prefers to search. Types of products and services should place in a rhythmic way with relevant search results option.
• Free Keyword Research Tools:- There are a lot of keyword research tools in the market and among them the most popular ones are:-
Google Ad Words Keyword Suggestion ToolGoogle Traffic EstimatorWord tracker Free Keywords
• How to Measure Competitive Result: - Competitive research tools are also necessary to make a stand on the search results. You may use Compete.com Search Analytic and Spyfu.com to find what type of key words is getting traffic to your competitor sites.
3. On Page Optimization :
On page optimization is the core factor which controls range of traffics and presentation of your real estate profile. There are several factors which are to be proved as major ones:-
i. Page Titles: - The title tag is the first link from where the entry to your website begins. So, it carries a special value over Google’s algorithm. Make sure that the title of the pages of your website should be precise and relevant to the searching matter. The keywords at the starting should be catchier and should have weight to catch attention.
ii. File and Folder Name: - The file and folder name should be placed in a proper manner. Between different keywords hyphen should be used except of underscore. The URLs are also an important factor. The URL like miamirealestate/blog/content is more appreciable and click worthy than miamirealestate^blog/$content.
iii. Meta Description: - Google finds 160 characters from the Meta description of a website. Though it does not carry much algorithmic weight, but an informative Meta description will help arrange for more clicks.
iv. Flash: - Flash offers a good ranking and algorithmic weight, but the tags and keywords used in it, should be relevant and also be linked to the important pages on your site using standard HTML files.
V. Natural Writings: - A keyword may be used in page for several times, but the expression should have to be natural. The same keyword with different kinds of phrases may improve the content and it also maintains natural reading.
If your keyword is Georgia, then try to repeat the keyword using phrases like real estate in Georgia. It reduces the repentance sound of a same word.
VI. Optimal Page Length: - To maintain a proper page length it is very necessary to follow the requirement of each and every page. An informative or featured content may be of uncountable words, but a administrative page like contact us should short and precise. Though there is no specific word limits of a page, but your website should prove it effective while comparing to other same business listing.
4. Link Earning :-
A search engine trusts a website which is trusted and preferred people. If no one is voting for your site it will be hard to survive in competition. So, to gain ranking and achieve popularity you must have to build a strong Link Earning protocol. Here are some tips to make your operation:-
i. Page Ranking Factor: - If a link comes with many paid links or sold specifically on the basis of page rank, it will not be counted by Google’s relevancy score. Many webmasters have acquired the trick to buy or sell links on the basis of page ranking. That is the reason why Google has started to forecast the score very rarely. There was a time when many real estate agents are engaged in link trading, but the channel has been obstructed by Google in 2007.
ii. Self Link Earning: - Except the entire mentioned path there are several paths through which you may build a strong protocol of Link Earning. There are a number of directories like BOTW, Business.com, DMOZ and Yahoo! Directory through which you can proceed. These directories have several method of treating different websites.
Most of them i.e. directories require a reciprocal link to list your site. This for the reason that the link will be made to your home page and brings more traffic to the core point of the website and the same may produce more communication to other website.
In case of Link Earning you may also use local business links or other business organization.
The connection with real estate communities like Active Rain , will also help you for effective Link Earning. The involvement will allow you to create a user blog and interactions with other real estate forums and communities. You may make your appearance writing a blog along with the reference with your website link. The real estate member agents will mention your link i.e. website for more reference in their own, if they find you effective and worthy.
iii. Anchor Text: - Anchor text is the character and word displayed by a hyperlink while linking to another document or place. The search engine generally determines the text to understand the subject matter of the respective hyperlink. So, using effective keywords as link anchor text enhance the possibilities to more focusing and you can handle the way of linking to your specific pages by using proper keywords. So, it is worthier to use quality anchor text having the brand or company name.
iv. Content as a Link Earning Strategy: - Creating informative and effective content is another suitable way of Link Earning. Along with focusing on your home page, if you are publishing worthy contents then there is chance of getting referral from other website to acquire healthy information about real estate. In this way people will also start linking your site for better service increasing your website ranking.
5. Pay Per Click Marketing :-
PPC or pay per click marketing is the best way at present of search engine advertising to generate more clicks to your website. On search results Google will discover and show your page according to ad relevancy and customer’s click through. If the ad fail to generate higher click through then Google will treat you in a poor manner.
According to a survey around 15% of Google clicks are on ads and rest of the 85% is on organic results. It may take a broad time to rank well in organic search results, but there are some tricks to achieve the same quite fast.
• Google Ad Words: - As Google has the best online market share, the tricky way is to use most of the Google ad words. If you are a new real estate agent try to track the results and choose your best working ad words. There are different pay per click programs like Google Ad Words, Yahoo! Search Marketing, and Microsoft ad Center and you have to import the working ad words in these programs. But the same will be operated later. At first you should operate only for the Google campaign. Till getting a clear idea you should opt to search and content syndication and have a regular check on Google search box.
• Producing a Keyword list: - A keyword list generator may be used to mingle the references of keyword and locations for setting up a strong ad words. Before generating the same it should be kept in mind that the visitors are being provided the most relevant search results and if the site fails to achieve satisfactory votes then everything will in vain. While using locations as a keyword modifier Geo-targeting can be used, but most of the real estate firms use local modifiers.
6. Analytic Code :-
An analytic program like Google Analytic installed on your website will help to measure the customer’s interactions with your site. The launch of analytic has reduced the effort to measure the outcome of advertising. This program refers the factors like traffic trends, traffic sources, effective keywords that have brought the traffic and other conversion data.
• How to Estimate the Click Value:- Except of online interaction a phone number can be registered to track responses from your website. In case of online conversion you have to evaluate your pocket to calculate the price for pay per click. If you need a proxy to measure the conversion you should frame local real estate guide like framing a PDF having general information on real estate. In the meantime the analytic code should have to install on greetings page and follow the leads of the visitors who needed help or queries from the PDF.
• How to Improve Marketing using Analytic Data:- When you are strong enough to determine the strong keywords using analytic code, it will be easier to improve your marketing. The effective keywords should be more stressed while the poor and negative ones should be removed from the PPC campaigns. If you are a real estate agent your target keyword will be based upon the same and not like electricity or security service of a property. Your contents are also be highlighted on your targeted service.
7. Blogging :-
• Links Best Flow through Informational Websites: - If you participate and blog on informational and conversational parts of the web, it popularity will flow like wine. Blogging makes it easier to interact with others, focusing about you, to write about yourself and to discuss the latest news. Just enjoy the benefits through participating social blogs and relationships.
• Connect with Customers: - Increase your connectivity by publishing the general queries of the people like the status of real estate, which place is suitable for living along with the availability of schools, traffic trends, home buying tips and increase the value of your locality through remarkable and historical instances.
• Connect with Other Professionals: - If your link is available to other real estate agents or bloggers, it will bring more popularity in the real estate market. Always try to strengthen the connection by sharing your experiences as well threats to real estate. This will increase your companionship with your competitors.
• Blogging on Your Domain: - Always try to highlight in your own website the social activities like blogging. If you are always found to interact on other real estate sites, you may be populated through the others. Besides this if you offer high quality content, it will be appreciated by people and the satisfaction will bring a healthy ranking on the search engine results.
At present the real estate is solely dependent upon selling or buying of private properties and flats. Here is another positive impact of real estate. If you are to sell or promote a flat, just link to the real estate listings and you will be provided the detail of how to sell a flat. Flat marketing has found a new dimension in the field of real estate. So, if you want to be at the top of the tree, these are the squashed steps to your achievement. Just try to catch the factors responsible for ranking and the success is yours. If you are benefited with our efforts, leave your responses and more effectual strategies, if you have.