Google best practices series, the new tool which is added to the help section of ad words will guide the ad owners about the updates. This is a handy paid research tool. Basically this will help guide the users to experience the best uses of ad words. It includes all the diversions of paid search from keyword optimization to analytics measurement.Remarkably ad words updated it around 200 times last year. Google best practices will help to examine the chronology of the changes without spending time on application updates. This timeline will help understand the regular updates along with new ad words products, features and techniques to establish an ad which will encompass better fruitfulness.