Nowadays, search engines play a very significant role in the marketing and promotion of a business. The online organic ranking of a website largely depends on search engines and unique CMS management systems. However, achieving a good ranking on the popular search engines is quite tough. Today, one of the most important challenges in the process of acquiring a good search engine ranking is the duplicate content issues. In this Content driven web world, it is very important for a website to have unique content management systems to obtain a top rank on the popular search engines like Google. But, in the present days, more and more URL-based content duplications issues are encountered. Such enormous rate of content duplication issues has made us look into some wrong canonical URLs implementation deficits.
So, some common canonical URL implementation problems are as follows:
HTTPS and HTTP
These days, shifting from HTTP to HTTPS has become very common for the websites as that enable complete security to them. But, in the wake of acquiring secured URLs, the problem of double indexing of the website takes place. Many sites, in the present times, operate on both HTTP and HTTPS URLs that creates URL variations. In most of such cases, the canonical tags use both HTTP and HTTPS, which causes duplicate content problems. Such problems often damage the search engine ranking of the website that ultimately affects the business.
Content Duplication Problem
This is one of the most common problems that most of the websites face, in the present scenario. Having duplicate content problems can affect the website’s search engine rankings very badly. There might be various reasons for such content duplication problems. But, among all, some of the most common duplication situations are:
Canonical Implementation Errors
Canonical tag implementation problem is another major issue that can very badly affect the search engine ranking of a website. A canonical error means that a single page has multiple domain URLs. Such page URL variations make it tough for the search engines to analyze which domain should be indexed for ranking of the website. Thus, a proper canonical implementation is a key factor for obtaining a good website search engine ranking and position. These days, with the digital world becoming a crucial platform for the businesses, there are few very common and logical methods of correcting canonical implementation errors of a website. So, for a business to yield good digital presence, it is essential to use such canonical implementation procedures.
Best Methods of Resolving Canonical Errors
The most effective method of resolving duplicate content errors is the fixing of canonical tags. However, the task of fixing canonicals is often very tricky with some web CMS software. So, mostly to fix canonical tags, people use the 301 redirect method.
301 Redirect- This method is one of the most efficient and effective methods of resolving canonical implementation problems. Using this method, you can simply redirect multiple URLs into a single authoritative domain that helps logically resolve the content duplication matter.
Correct Canonical- Correct canonical implementation follows putting up of page-level canonical from one variation to other. Basically, this means that the canonical tag of all sub-domains should indicate the primary page. This means that with the help of canonical tags, all duplicate pages should indicate the primary page, which resists content duplication issues and in turn enhance the search engine ranking of the website.
So, if a business manages control of these content duplication and canonical implementation problems, then the site will definitely acquire good search engine rankings and a predominant digital presence.
By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!