After installing the plug-in you must go to the admin page where you will find the settings for configuring Meta tags and keywords, page title and many more. Now follow the paths mentioned below:-i. Turn the Plug-in on. ii. Enter your page titles that should be catchy and within 50 characters. iii. Put an irresistible Meta description. iv. Enter the targeted key phrases. Though Google does not need this, Yahoo still uses this. Now if you want to show your profile picture on SERP you have to cross another path. You have to enter Google+ profile URL and the plug in will add the author tag on all the pages. Now it is about Meta description. In this concern you may check the auto generated checkbox. Look at the following image After all the changes have been made, you must look at the image below how the panel will show the changes. v. Fix the 404 Errors If there is a issue of 404 error, the user will not see the page. You have not to be worried much about this. You just have to include category pagination fix plug in and the issue will be solved. In this way you will be able to chase the 404 errors shown by Google or Bing. vi. Check the HTML and Site Maps Your search index will be more and faster, if you have included the crawlers and bots access to HTML or XML site maps. In this concern I am suggesting using of simple sitemap plug-in to generate HTML site map and for XML site map you should use Google XML site map plug-in. There is no need of additional information while installing these plug-ins. You just have to use the recommended settings. After the installation, you must submit both the plug- ins to Google or Bing. vii. Use Google Analytics There are lots of outcomes of using Google analytics for tracking the necessary codes to your site. I recommend you to use analytics for the Wordpress plug-ins. Using analytics while configuration you will be allowed to work on the site without facing any kind of barriers. viii. Use Responsive Theme along With Theme Code There are so many competitors on the web and you have to keep in mind the fact. Your better presentation in front of the visitors can make a better expression of your site. Google always prefers responsive designs. So, you have to use such kinds of designs that may be optimized and used well. A responsive design will easily adjust the menu items, lay outs and other basics. Make sure that your site is easily accessible on the laptops and smart phones also. In this concern mobile responsive design is important as it matters in SERP. To check the theme code I may suggest you the Firefox tool namely SEO doctors Firefox ad ons. This tool will show you the detail of SEO optimization and in Wordpress how the H1 tags should be wrapped up with logos. Here is an example how the tool will show the detail:- ix. Optimize robots.txt Before scanning your web pages, crawlers or bots will first check the robots.txt files for the inclusion in the search index. With launching a better robots.txt you may instruct the crawlers which pages should be included and about your site maps. I have made an example of the coding to be used for better search indexing. To disallow some of the directories I am suggesting the following coding. You should have a look x. Optimize .htaccess File This coding is far important because it can split your site at a glance and everything will be in vain. This set of code is read first by the server to read your web pages. So, you have to be careful about the coding. • Increase the Site Speed by Catching the Web Site Files The open source Apache HTTP server module will automatically will automatically handles the performance of the pages along with the resources like CSS, Java script and images. You must check the hosting provider that mod page speed is activated and then use the following code for .htaccess file. • Canonicalization You must check that your site is not using both www and non www files. If this is happening you may be under penalty of using duplicate URLs. You can fix them by using simple coding to .htaccess file. It will fix the non www URL. Here is code below • Using of slash on URLs I may suggest you another trick to avoid duplicate URL issue by using slash in the URLs. You may use the following codes by including .htaccess file. • 301 redirect tools You should use 301 redirects to link up the old URLs with the new ones. It will help you not to be threatened by 404 errors. To find already indexed URLs you may use “site.yourdomain.com”. Frequently you should redirect a broken link. Here is an example of using 301 redirect in an easier way. You can see that the first part has no touch of the full URL, but the second part has. Conclusion: - So these are all about a SEO friendly Wordpress. As a site owner you must have the knowledge regarding this. You must put your opinion how these strategies may be implemented in an easier way. Leave your comments also.
By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!