Role of SEO in the Digital Marketing World

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. This change has brought a revolution in the marketing industry. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices.

Throughout the years, the practice of SEO has changed a lot. In the past around in the mid-1990s, enterprises and corporate firms have just got introduced to SEO practices and have started hiring SEO specialists. This was the era of manual submissions and keyword stuffing. But, over the time, SEO practices have gone through radical changes. Now, SEO practices mainly aim to acquire good organic results for the website on the digital platform rather than just stuffing keywords randomly. By 2004, even startups have started realizing that they needed SEO experts in order to achieve their digital organic goals and effectively increase traffic, sales, and profit.

As you might be knowing, search engine optimization is a process with the help of which, you can bring your website on the top-results of the major search engines like Google, Bing, Yahoo, etc. SEO brings in high-value digital marketing results as user intent is high.

Considering the high importance of SEO in digital marketing, several SEO consultant firms have emerged across India and abroad that offer competent search engine optimization assistance. With the help of these leading SEO consulting companies offering services in India and abroad, you can maximize your business’s organic results on the digital platform and make great amount of profits.

Search Internal Funnel

For better understanding about the role of SEO in digital marketing, let’s take a brief look at the 4 SEO collaborations in Digital Marketing teams:

In the recent times, you can find performances and digital teams comprising core SEO tactics in their digital strategy as a must. Today, SEO approach is more holistic and collaborates with many other disciplines on a day-to-day basis. Some of such SEO collaborations are:

  • Content Strategy: On the digital platform, content is king. Content is one of the most important SEO assets to drag more organic traffic. Furthermore, most of SEO budget relies on content creation and optimization. Developing a strong content strategy along with SEO can easily lift conversions and brand authority.
  • Paid Search: Collaborating with paid search teams is very useful and effective. With the help of SEO and paid search team collaboration, you can obtain effective optimization of the landing pages, keyword plans, and mutual content strategies. Using SEO and content strategy tactics will enable you to tackle the expensive keywords and gain organic traffic. While collaboration of paid search team and SEO will enable you for effective and strategic optimization.
  • Social Media Marketing: It is essential that your social platform remains in line with your SEO strategy in order to achieve full SEO benefits. Social Shares can bring natural backlinks to your site/content and also can indicate whether your content strategy is working or not.
  • Website Developers: SEO requires to be closely working with the developers for effective optimization of speed, technical audits, mobile first, and knowledge sharing. Embrace new technologies and learn how to optimize for them.


SEO often overlaps with various other disciplines within the digital marketing spectrum. It is an evolving, living, and kicking thing that everyday see for new search opportunities. Be clear with your digital team to make them aware what you are doing and your next steps. Transparency, Technology, and Training will help you get go far with conversions in the digital podium.

By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!