SEO 2016 Guide: How is the Digital Marketing Scenario going to look like?


If you’re still in the garb of SEO 2015 strategies, you’re in the lag. Here’s a guide to give you a leg up if you want sincerely to gain steam from the race. With every New Year, it’s necessary to re-evaluate your SEO strategy lest you should keep following the same ones this time also and fail to adapt the new changes.

“Ranking factors and success don’t happen with same tactics.”

What to know from this SEO Guide 2016?

•        Is keyword research still viable now? •        How will you incorporate keyword phrases into your content? •        What structural elements are necessary to achieve organic search visibility? •        How will you gain rank in mobile search? •        How is an inbound link effective for ranking and how to acquire them?

Keyword Research: Regarding keyword research, it is still necessary and its importance is still relatively stable no matter how the science and theory of doing research is changed since the last few years. Fundamental of its research is not changed. People will be searching for their desired products and services using keyword phrases into search boxes. However, sophisticated planner and game has been in place. For instance, keyword analysis procedure by search engines like Google is now more nuanced like never before. Google and other search engines now tend to analyze users’ intent within fraction of a second with their entries. So, shift of keyword analysis procedure is here now.

Incorporation of Keywords into Content: Google prefers longer and comprehensive contents. If your content is in the range of 1140-1285 words, better (this is an up from 902 words in 2014). So, give full focus on providing comprehensive coverage of your topics rather than touching upon them writing just shorter content. The bigger the content is, the more chances you get to incorporate your set of keywords. Incorporate your keywords in the title, header and sub-header, introduction paragraph and conclusion paragraph. If you see through top-ranking pages, you’ll see an increase in the total number of keywords used in the body of the text.

Necessary Structural Elements: The number of links you incorporate into your content isn’t important to optimize your link structure. Internal link structure is more important and also page information. 99% of top 10 pages had a meta-description and 80% used an H1 tag. Keep in mind that meta-description is a sort of ad-copy in the search engine results pages (SERPs). So, make sure to write H1 tags and descriptions as uniquely so they can describe your pages accurately.

Mobile Optimization: Since Google makes it mandatory for sites to be mobile-friendly and a prime factor to be ranking, sites have to be mobile-friendly on priority. Ensure your site uses a responsive design or that you’ve a dedicated mobile site or app in place. Another search parameter is for ranking that your site pages should be having average load timing of 1.16 seconds for desktops and 1.10 seconds for mobile. Use Google Page Speed Insight Tool to test your site’s page loading time. For mobile optimization, use interactive elements like menus and buttons. Use bullets to break up content into manageable chunks. Google wants your site to be mobile optimization compatible. For top-ranking mobile sites, word count should be ideally 868 and average font sizes should be 15.63 above the fold and 11.44 in the central areas.

Inbound Linking: If your content perform well on the web and earn links from good sites naturally, it is okay. For this, yours have to be research-backed content and opinion generating ones. Posts have to be time relevant and magnificent.

Want your site to be marketing 2016 strategy ready? Speak to our certified SEO consultants at your convenient schedule.

By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!